If you mean the $49 BILLION DOLLAR international pet food market, of which the U.S. claims 40%, YES, it’s recession-proof.
Why? Americans often view their pets as members of the family (see article published today on MSNBC ). As a result, and especially after the deadly wake up call with the melamine recalls of 2007, they tend to seek “premium” foods and those with healthy ingredients.
“Particularly in the United States, the premiumization trend goes beyond the tendency Americans have to be better educated about health and nutrition issues. In addition, the pervasive humanization dynamic cannot be underestimated. Pet owners often view their pets as part of the family, or even as surrogate ‘children.’ Thus they are looking for the safest and healthiest products possible,” says Tatjana Meerman, Publisher of Packaged Facts.
This is not merely to say that pet food manufacturers and specialty pet food stores are “safe” in this struggling economy. There is a small but increasing number of premium pet foods and pet products being marketed through direct sales and network marketing, much like companies such as Avon or Tupperware.
For example, long-time network marketing giants Melaleuca and Oxyfresh offer healthy pet grooming and pet health care products. Flint River and HealthyPetNet offer natural pet foods through independent distributors.
In this economy where the unemployment rate is setting records and where banks and small businesses are failing daily… that bag of pet food might be “safe” not just in terms of quality but in terms of preserving your household income.
Teresa Holladay
Is Your Pet Food Safe?
The Holistic Pet Food Blog
http://IsYourPetFoodSafe.com
Filed under: Holistic Pet Food
