Would you pay $14.97 for FIVE ounces of dog treats?

A prominent natural health website is now offering healthy pet products.  Thus far, they are limited to high-end treats but one could expect that pet food could be next.

The treats are USDA inspected beef liver, bison liver, and hearts.  There are no chemicals added and USDA means these are US-sourced meats, not from China. 

Their advertising wisely capitalizes on two sentiments expressed by US pet parents after the 2007 Pet Food Recalls: 

  1. The meat must come from the US, NOT from China, and
  2. There are no grains

My question, as a petsumer, is:  Will people really pay $14.97 for 5 ounces of product?    That’s $2.99 per oz! PLUS tax, shipping, and handling?  They offer discounts for volume orders.

A quick check of the PetSmart.com website gives these products for comparison — This is under their Meaty Treats and Natural Treats links:

Baa Baa Q’s – Lamb lung, no preservatives or additives – 16 oz for 20.24, or 1.26 per oz.

Old West Moo Moo Q’s – Beef lung, chemicals, preservatives, artificial colorings or flavorings, and are soy free.  10 oz for $10.49, or $1.04 per oz.

And I also checked against my preferred natural pet products company, HealthyPetNet

Free-range chicken and venison Tasty Rewards Training Treats – 16 oz for $21.95.  That’s $1.37 per oz.

I wish the new beef liver product luck — it must be the highest of the high ends.  For those who want their dogs to eat the very best, it looks to me like there are “very best” healthy options for our dogs for less than half the price.