An article in ThePoultrySite.com got me thinking… It said:
The $17-billion pet food market, which has become one of the top ten packaged-goods categories, has seen significant growth in recent years.
One of the key growth trends has been the humanisation of pets, as more consumers treat their pets as part of the family.
This trend, combined with increased consumer concern about pet food safety, has led to a tremendous opportunity to dramatically change the quality of pet products from ‘feed-based’ to ‘food-based’.
What does that say to you?
To me, it says the industry acknowledges that the quality of pet food has been rather low. Quite low. Certain manufacturers are “ramping it up” so as to capture the market of petsumers who have “humanized” their dogs and cats and want to feed them better food.
I’m glad to see this. I’m also glad that holistic manufacturers are way ahead of these late-comers. They have for a long time believed our companion animals deserved and would do better on a higher quality of food.
Late or not, this news is welcome. It will be interesting to watch how pet food changes over this next year.
The Holistic Pet Food Blog